Thursday, March 26, 2009

Food and Beverage Marketing

Food and Beverage Market Place


The Portland-Beaverton area ranks #10 in yearly supermarket sales per capita, #14 in square feet per store. In manufacturers' shipments to the rest of the United States, Oregon comes in at #13 for Confectionary, #3 for frozen food, #11 in vegetable canning, #15 in milk and butter, #18 for bread #9 for crackers, and #18 for seasoning and dressings.


At Beaverton City Library we get questions from people who need to find lists of companies that manufacture ingredients, food-making machinery, packaging & bottling supplies, as well as services like brokers and distributors. Existing food manufacturers may want to examine their bottom lines and see if there are more competitive suppliers for any supplies or ingredients. Planning your factory is easier when you can look at other companies' profiles to gain a benchmark idea of their square footage, brands, sales, and status.
Recruiters can select names of individuals in very specific fields. Grocers and other individuals may wish to expand certain lines of wines or teas and are having trouble finding a direct line or email address to the right person. Searching the internet for this will be alot of wading through companies that might not even be legit.
Generic lists of companies generated with Reference USA are okay, but details are much better in the 3 volume set. For example a description of what a company does in RefUSA may say "seasonings" whereas this set says "meat marinades." This level of detail saves you time and energy before making a call. The Food and Beverage Market Place 3 volume set has endless possibilities of helping Portland-Beaverton area food professionals and entrepreneurs.

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