1. AARP - see the research section on their site http://research.aarp.org/
2. Nielsen Media Research has a product called Monitor Plus/Ad*Views that collects this information on a variety of demographics. Fee based.
3. AdAge http://adage.com/datacenter/archive?section_id=35 periodically publishes category ad spending ratios.
4. Age Wave (http://www.agewave.com/ a company that studies the Boomer market, has statistics on the 50+ segment
5. Gale Business and Company Resource Center click on Articles, and the subject guide heading is Baby Boom Generation. If you want to use other keywords, change that search type field to keyword.
other age groups are called echo boom generation, post-baby boom generation, yuppies
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